Episode 14 – Christophe Mallet
07 Sep 2018

Episode 14 – Christophe Mallet

07 Sep 2018

For this episode of the Immersive Audio Podcast, Oliver Kadel is joined in the studio by Christophe Mallet, the Commercial Director for the London-based company Somewhere Else. The company specialises in immersive tech, most notably working with virtual reality to help companies improve their relationships both with audiences through advertising, and with their employees through VR training experiences.

Starting out in strategic business consultancy, Christophe moved on further into digital and social media consultancy as well as working with an experimental music label. Through a friend, he was introduced to the world of VR through an exhibit allowing patrons to enter the scene of Van Gogh’s The Night Cafe. This was the defining moment that prompted him to start up Somewhere Else, which has since gone on to work for the likes of Samsung, Adidas and The Champions League.

Christophe and Oliver touch on a number of subjects surrounding VR, including the Artist’s Perspective and immersive properties of art, the purpose in Creating Immersive Content, immersive Storytelling and the Audience’s Role and the Responsibilities of the Creator.

Listen to Podcast


Somewhere Else’s Official Website – https://somewhereelse.co/

Case Study of Somewhere Else’s work with Samsung – https://somewhereelse.co/project/samsung/

Case Study of Somewhere Else’s work with Adidas – https://somewhereelse.co/project/adidas-vr

Case Study of Somewhere Else’s work with the UEFA Champions League – https://somewhereelse.co/project/uefa/

The Night Cafe: A VR Tribute to Vincent Van Gogh on Steam – https://store.steampowered.com/app/482390/The_Night_Cafe_A_VR_Tribute_to_Vincent_Van_Gogh/

Somewhere Else x Adidas: Delicatessen VR (Trailer) on Youtube – https://www.youtube.com/watch?v=-1yhQF-rwi4

Shower Scene from Pyscho (1960) by Alfred Hitchock on Youtube – https://www.youtube.com/watch?v=atjhOhH-V3E

Orangina official website – http://orangina.eu/

Stanford University Virtual Human Interaction Lab official website – https://vhil.stanford.edu/

Pokemon Go ‘increases risk of death by distraction’ BBC article – https://www.bbc.co.uk/news/health-37563986

The VOID London official site – https://www.thevoid.com/locations/london

France Televisions Virtual Escape Room case study – https://somewhereelse.co/project/emilie-s/