Episode 100 State of Play of Immersive Audio – Past, Present & Future (SXSW 2024)

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Episode 100 State of Play of Immersive Audio – Past, Present & Future (SXSW 2024)

Summary

In this 100th-anniversary episode of the Immersive Audio Podcast, Oliver Kadel and Monica Bolles travel to the SXSW conference in Austin, Texas to host a panel discussion on the State of Play of Immersive Audio – Past, Present & Future. We proudly feature our special guests the Segment Manager for Immersive and Experiential Applications at HOLOPLOT – Natalia Szczepanczyk and the Co-Founder and CTO of Audioscenic Limited – Marcos Simón.

This panel highlights the key developments that have defined the immersive audio industry for the past decade, reflects on the current trends and looks to the future. Our expert guests cover the key sectors: large-scale immersive events, interactive live performance, spatial audio for consumer devices and specialist virtual training and immersive media production. In an era where audio experiences are becoming increasingly integral to entertainment, gaming, virtual reality, and beyond, understanding the latest innovations and market dynamics is crucial. We discuss spatial audio, content creation, consumer adoption, and market challenges and opportunities.

Natalia Szczepanczyk (HOLOPLOT)

Natalia Szczepanczyk is the Segment Manager for Immersive and Experiential Applications at HOLOPLOT. She has a design and consultancy background and previously worked with loudspeaker manufacturer Genelec and consultancies Mouchel and Buro Happold. Natalia specialises in audio system design and acoustics for experiential audience experiences within the themed entertainment and experiential sectors.

Marcos Simón (AUDIOSCENIC)

Marcos Simón is the Co-Founder and CTO of Audioscenic Limited.  He is a world expert in sound beamforming technologies and audio signal processing that turned into an entrepreneur to change the way people currently consume spatial audio.  Marcos Simón graduated in 2010 from the Technical University of Madrid with a B.Sc. in Telecommunications. Later he joined the University of Southampton where he pursued a PhD in using sound beamforming to improve audibility in hard-of-hearing people. He later did post-doctoral research in spatial audio at the same institution and went on to co-found Audioscenic in 2019. Marcos is currently focused on the commercialisation of Audioscenic technology and on liaising with the wider audio industry advocating for making spatial audio a present reality. Marcos combines his innovation passion with a love for cooking, sailing and DJing electronic music.

Monica Bolles (Resonant Interactions)

Monica Bolles has been working with spatial audio since 2011 when she first gained access to her local planetarium’s 15.1-channel surround system. Since then she has been continuously building toolsets in Max MSP to create large textured soundscapes that explore space, movement, and interaction. She is both a technician and an artist. She works to help artists and composers translate their work to spatial environments while at the same time creating and producing her own works that have been exhibited in large-scale multi-channel speaker arrays ranging in size from 8 to 140 channels. She is currently co-host of the Immersive Audio Podcast and helps to host the Spatial Audio Meetups organized by NOTAM.

Oliver Kadel (1.618 Digital)

Oliver Kadel is a multi-award-winning 3D sound designer, recording and mixing engineer based in London, UK. Since 2014 he’s worked on over 200 projects delivering spatial and interactive audio for new-generation immersive media including VR, MR, AR and 360, covering a broad range of sectors from virtual training and branded content to films, gaming, and location-based installations.  In early 2018, Oliver and his team launched the Immersive Audio Podcast which hosts industry experts and influential guests discussing all areas of immersive audio and the XR industry.

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Shownotes

SXSW – https://schedule.sxsw.com/2024/events/PP132288

Natalia Szczepanczyk – https://www.linkedin.com/in/nszcz/

HOLOPLOT – https://holoplot.com

Marcos Simón – https://www.linkedin.com/in/drmfsg/

AUDIOSCENIC – https://www.audioscenic.com/

Monica Bolles – https://www.linkedin.com/in/monica-bolles/

Oliver Kadel – https://www.linkedin.com/in/oliverkadel/

Our Sponsors

HHB Communications is the UK’s leader in Pro Audio Technology. For years HHB has been delivering the latest and most innovative pro audio solutions to the world’s top recording studios, post facilities, and broadcasters. The team at HHB provide best-in-class consultation, installation, training, and technical support to customers who want to build or upgrade their studio environment for immersive audio workflow. To find out more or book a demo at their HQ facility visit www.hhb.co.uk

Innovate Audio offers a range of software-based spatial audio processing tools. Their latest product, panLab Console, is a macOS application that adds 3D spatial audio rendering capabilities to live audio mixing consoles, including popular models from Yamaha, Midas and Behringer. This means you can achieve an object-based audio workflow, utilising the hardware you already own. Immersive Audio Podcast listeners can get an exclusive 20% discount on all panLab licences, use code Immersive20 at checkout. Find out more at innovateaudio.co.uk *Offer available until June 2024.*

HOLOPLOT is a Berlin-based pro-audio company, which features the multi-award-winning X1 Matrix Array. X1 is software-driven, combining 3D Audio-Beamforming and Wave Field Synthesis to achieve authentic sound localisation and complete control over sound in both the vertical and horizontal axes. HOLOPLOT is pivoting the revolution in sound control, enabling the positioning of virtual loudspeakers within a space, allowing for a completely new way of designing and experiencing immersive audio on a large scale. To find more, visit holoplot.com.

Our Patreon

If you enjoy the podcast and would like to show your support please consider becoming a Patreon. Not only are you supporting us, but you will also get special access to bonus content and much more.

Find out more on our official Patreon page – https://www.patreon.com/immersiveaudiopodcast

We thank you kindly in advance!

Survey

We want to hear from you! We really value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

Credits

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.

Episode 98 Treble Technologies – Next Generation Acoustic Simulation (Part 1)

Summary

In this episode of the Immersive Audio Podcast, Oliver Kadel travels to Reykjavik, Iceland, to meet Treble Technologies whose mission is to enable a better-sounding world. Treble is a start-up that built the world’s leading acoustic simulation platform that can generate interactive, real-time, immersive audio-visual auralizations. In this two-part series, we will explore the complex world of acoustic simulation.

In this first part, we meet Treble’s core founding team members, where the CEO Finnur Pind tells a full story of what motivated them to start the company. You will learn what acoustic simulation is, how the Treble platform works across different use cases and you will hear a real-time binaural audio demo of Treble auralization. 

Dr Finnur Pind, CEO & Founder

Finnur has 15+ years’ of experience in sound simulation technology, spatial audio, computational mathematics, and software engineering, as well as considerable experience in management and public speaking. Finnur is a globally recognized thought leader within the acoustics and audio industries and a recurring keynote speaker at various audio and startup events. His PhD research at DTU was done in collaboration with Henning Larsen Architects, a global leader in sustainable and tech-driven architecture. Prior to his PhD research work, he was an acoustic consultant at EFLA Consulting Engineers for 3 years and a software engineer at Síminn for 2 years. Finnur’s responsibilities within Treble are mainly focused on driving the longer-term and big-picture strategy of the company as well as supporting the company’s various teams and managers in obtaining the company’s goals. Since the founding of Treble, Finnur has participated in and won numerous competitions & awards.

Jesper Pedersen CPO & Founder

10 years of experience in acoustic simulations, virtual prototyping, and product development. Jesper spent 6 years at Oticon (a producer of hearing aids) as a lead simulation specialist. After that, he ran his acoustic consultancy before joining forces with Finnur to start Treble Technologies. Jesper’s responsibilities within Treble are primarily to lead the product development at Treble and to work on the company’s overall strategy.

Gunnar P. Hauksson CCO & Co-Founder

Over a decade of experience in sales- and marketing management, entrepreneurship and business development. Extensive experience in sales- and marketing management (8 years in Key account management, and as a sales and marketing manager at Iceland’s largest IT company) as well as project management. Gunnar founded and managed other software start-ups in the past. Gunnar is responsible for business development, business strategy, sales channel development and customer success at Treble.

Aslaug Gisladottir UX Front-end Developer

With 8 years of front-end development expertise, Aslaug has cultivated her skills in diverse environments. Her journey began at iQmetrix where she developed contactless Restaurant & Hospitality solutions as well as Virtual Queuing for physical retail locations. Later, she contributed her talents to Shopify’s Brand and Audience Expansion Marketing UX team, leading development efforts for various marketing initiatives. Now in her role as a UX Front-end Developer at Treble, she specialises in tackling challenges with a user-first mindset. Her guiding question at Treble is simple yet powerful: How can we, at Treble, create the best user experience for our users.

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Show Notes

Treble Technologies Website – https://www.treble.tech/

Treble Technologies Validation Cases – https://docs.treble.tech/validation

Start your Full 30-day Free Treble Trial – https://www.treble.tech/free-trial

Finnur Pind Linkedin – https://www.linkedin.com/in/finnurpind/

Jesper Pedersen Linkedin – https://www.linkedin.com/in/pedersenjesper85/

Gunnar P. Hauksson Linkedin – https://www.linkedin.com/in/gunnarpetur/

Aslaug Gisladottir Linkedin – https://www.linkedin.com/in/aslaugsollilja/

Our Sponsors

HHB Communications is the UK’s leader in Pro Audio Technology. For years HHB has been delivering the latest and most innovative pro audio solutions to the world’s top recording studios, post facilities, and broadcasters. The team at HHB provide best-in-class consultation, installation, training, and technical support to customers who want to build or upgrade their studio environment for immersive audio workflow. To find out more or book a demo at their HQ facility visit www.hhb.co.uk

Innovate Audio offers a range of software-based spatial audio processing tools. Their latest product, panLab Console, is a macOS application that adds 3D spatial audio rendering capabilities to live audio mixing consoles, including popular models from Yamaha, Midas and Behringer. This means you can achieve an object-based audio workflow, utilising the hardware you already own. Immersive Audio Podcast listeners can get an exclusive 20% discount on all panLab licences, use code Immersive20 at checkout. Find out more at innovateaudio.co.uk *Offer available until June 2024.*

HOLOPLOT is a Berlin-based pro-audio company, which features the multi-award-winning X1 Matrix Array. X1 is software-driven, combining 3D Audio-Beamforming and Wave Field Synthesis to achieve authentic sound localisation and complete control over sound in both the vertical and horizontal axes. HOLOPLOT is pivoting the revolution in sound control, enabling the positioning of virtual loudspeakers within a space, allowing for a completely new way of designing and experiencing immersive audio on a large scale. To find more, visit holoplot.com.

Survey

We want to hear from you! We really value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

Credits

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.

Episode 97 Patrick Cairns (AudioLab, Immersive Network Music Performance)

This episode is sponsored by HHB Communications, the UK’s leader in Pro Audio Technology. For years HHB has been delivering the latest and most innovative pro audio solutions to the world’s top recording studios, post facilities, and broadcasters. The team at HHB provide best-in-class consultation, installation, training, and technical support to customers who want to build or upgrade their studio environment for immersive audio workflow. To find out more or book a demo at their HQ facility visit www.hhb.co.uk

Summary

In this episode of the Immersive Audio Podcast, Oliver Kadel is joined by the remote audio network engineer and PhD candidate at AudioLab, the University of York – Patrick Cairns from Glasgow, Scotland.

Patrick graduated from Glasgow Caledonian University (2019) with a BSc in Audio Systems Engineering. Patrick has since achieved an MSc by research in Audio Technology at the Audiolab, University of York (2021), where they currently continue their research as a PhD student. Patrick’s research explores the development, application and evaluation of bleeding-edge network music performance systems, with a focus on immersive audio. This work investigates how spatial audio and virtual acoustics can be applied to make network music experiences more like live performance, and examines the effect this can have on the way we interact with one another musically in shared virtual spaces. Patrick’s research also includes high-impact industry collaboration within the MINERVA project. Beyond academia, Patrick is an avid enthusiast of all things audio and has experience in various roles across the industry, including broadcast, live sound, sound for film, and music recording and production.

Patrick discusses in depth the current advancements in remote spatial audio networking for a range of industry use cases covering the core technology, signal flow and production workflows.

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Show Notes

Patrick Cairns Linkedin – https://www.linkedin.com/in/patrick-cairns-178387248/  

Patrick Cairns AudioLab – https://audiolab.york.ac.uk

University of York – https://www.york.ac.uk/

Musical Interactions in Networked Experiences using Real-time Virtual Audio (MINERVA) – https://audiolab.york.ac.uk/minerva/

Scalable Audio Frameworks For Immersive Realtime Experiences (SAFFIRE) – https://audiolab.york.ac.uk/saffire/

AudioLab’s Spatial Audio Library, York – Huddersfield Networked Performance – https://audiolab.york.ac.uk/library/york-huddersfield-performance/

Evaluation of Metaverse Music Performance With BBC Maida Vale Recording Studios – https://www.aes.org/e-lib/browse.cfm?elib=22139

Recording Music in the Metaverse: A case study of XR BBC Maida Vale Recording Studios – https://www.aes.org/e-lib/browse.cfm?elib=21842

Immersive Network Music Performance: Design and Practical Deployment of a system for Immersive Vocal Performance – https://www.aes.org/e-lib/browse.cfm?elib=20918

Parametric Evaluation of Ensemble Vocal Performance Using an Immersive Network Music Performance Audio System – https://secure.aes.org/forum/pubs/journal/?elib=21541

AES Paper: Context-Based Evaluation of the Opus Audio Codec for Spatial Audio Content in Virtual Reality – https://www.aes.org/e-lib/browse.cfm?elib=22037

Our Sponsors

Innovate Audio offers a range of software-based spatial audio processing tools. Their latest product, panLab Console, is a macOS application that adds 3D spatial audio rendering capabilities to live audio mixing consoles, including popular models from Yamaha, Midas and Behringer. This means you can achieve an object-based audio workflow, utilising the hardware you already own. Immersive Audio Podcast listeners can get an exclusive 20% discount on all panLab licences, use code Immersive20 at checkout. Find out more at innovateaudio.co.uk *Offer available until June 2024.*

HOLOPLOT is a Berlin-based pro-audio company, which features the multi-award-winning X1 Matrix Array. X1 is software-driven, combining 3D Audio-Beamforming and Wave Field Synthesis to achieve authentic sound localisation and complete control over sound in both the vertical and horizontal axes. HOLOPLOT is pivoting the revolution in sound control, enabling the positioning of virtual loudspeakers within a space, allowing for a completely new way of designing and experiencing immersive audio on a large scale. To find more, visit holoplot.com.

Survey

We want to hear from you! We really value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

Credits

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.