Episode 100 State of Play of Immersive Audio – Past, Present & Future (SXSW 2024)

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Episode 100 State of Play of Immersive Audio – Past, Present & Future (SXSW 2024)

Summary

In this 100th-anniversary episode of the Immersive Audio Podcast, Oliver Kadel and Monica Bolles travel to the SXSW conference in Austin, Texas to host a panel discussion on the State of Play of Immersive Audio – Past, Present & Future. We proudly feature our special guests the Segment Manager for Immersive and Experiential Applications at HOLOPLOT – Natalia Szczepanczyk and the Co-Founder and CTO of Audioscenic Limited – Marcos Simón.

This panel highlights the key developments that have defined the immersive audio industry for the past decade, reflects on the current trends and looks to the future. Our expert guests cover the key sectors: large-scale immersive events, interactive live performance, spatial audio for consumer devices and specialist virtual training and immersive media production. In an era where audio experiences are becoming increasingly integral to entertainment, gaming, virtual reality, and beyond, understanding the latest innovations and market dynamics is crucial. We discuss spatial audio, content creation, consumer adoption, and market challenges and opportunities.

Natalia Szczepanczyk (HOLOPLOT)

Natalia Szczepanczyk is the Segment Manager for Immersive and Experiential Applications at HOLOPLOT. She has a design and consultancy background and previously worked with loudspeaker manufacturer Genelec and consultancies Mouchel and Buro Happold. Natalia specialises in audio system design and acoustics for experiential audience experiences within the themed entertainment and experiential sectors.

Marcos Simón (AUDIOSCENIC)

Marcos Simón is the Co-Founder and CTO of Audioscenic Limited.  He is a world expert in sound beamforming technologies and audio signal processing that turned into an entrepreneur to change the way people currently consume spatial audio.  Marcos Simón graduated in 2010 from the Technical University of Madrid with a B.Sc. in Telecommunications. Later he joined the University of Southampton where he pursued a PhD in using sound beamforming to improve audibility in hard-of-hearing people. He later did post-doctoral research in spatial audio at the same institution and went on to co-found Audioscenic in 2019. Marcos is currently focused on the commercialisation of Audioscenic technology and on liaising with the wider audio industry advocating for making spatial audio a present reality. Marcos combines his innovation passion with a love for cooking, sailing and DJing electronic music.

Monica Bolles (Resonant Interactions)

Monica Bolles has been working with spatial audio since 2011 when she first gained access to her local planetarium’s 15.1-channel surround system. Since then she has been continuously building toolsets in Max MSP to create large textured soundscapes that explore space, movement, and interaction. She is both a technician and an artist. She works to help artists and composers translate their work to spatial environments while at the same time creating and producing her own works that have been exhibited in large-scale multi-channel speaker arrays ranging in size from 8 to 140 channels. She is currently co-host of the Immersive Audio Podcast and helps to host the Spatial Audio Meetups organized by NOTAM.

Oliver Kadel (1.618 Digital)

Oliver Kadel is a multi-award-winning 3D sound designer, recording and mixing engineer based in London, UK. Since 2014 he’s worked on over 200 projects delivering spatial and interactive audio for new-generation immersive media including VR, MR, AR and 360, covering a broad range of sectors from virtual training and branded content to films, gaming, and location-based installations.  In early 2018, Oliver and his team launched the Immersive Audio Podcast which hosts industry experts and influential guests discussing all areas of immersive audio and the XR industry.

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Shownotes

SXSW – https://schedule.sxsw.com/2024/events/PP132288

Natalia Szczepanczyk – https://www.linkedin.com/in/nszcz/

HOLOPLOT – https://holoplot.com

Marcos Simón – https://www.linkedin.com/in/drmfsg/

AUDIOSCENIC – https://www.audioscenic.com/

Monica Bolles – https://www.linkedin.com/in/monica-bolles/

Oliver Kadel – https://www.linkedin.com/in/oliverkadel/

Our Sponsors

HHB Communications is the UK’s leader in Pro Audio Technology. For years HHB has been delivering the latest and most innovative pro audio solutions to the world’s top recording studios, post facilities, and broadcasters. The team at HHB provide best-in-class consultation, installation, training, and technical support to customers who want to build or upgrade their studio environment for immersive audio workflow. To find out more or book a demo at their HQ facility visit www.hhb.co.uk

Innovate Audio offers a range of software-based spatial audio processing tools. Their latest product, panLab Console, is a macOS application that adds 3D spatial audio rendering capabilities to live audio mixing consoles, including popular models from Yamaha, Midas and Behringer. This means you can achieve an object-based audio workflow, utilising the hardware you already own. Immersive Audio Podcast listeners can get an exclusive 20% discount on all panLab licences, use code Immersive20 at checkout. Find out more at innovateaudio.co.uk *Offer available until June 2024.*

HOLOPLOT is a Berlin-based pro-audio company, which features the multi-award-winning X1 Matrix Array. X1 is software-driven, combining 3D Audio-Beamforming and Wave Field Synthesis to achieve authentic sound localisation and complete control over sound in both the vertical and horizontal axes. HOLOPLOT is pivoting the revolution in sound control, enabling the positioning of virtual loudspeakers within a space, allowing for a completely new way of designing and experiencing immersive audio on a large scale. To find more, visit holoplot.com.

Our Patreon

If you enjoy the podcast and would like to show your support please consider becoming a Patreon. Not only are you supporting us, but you will also get special access to bonus content and much more.

Find out more on our official Patreon page – https://www.patreon.com/immersiveaudiopodcast

We thank you kindly in advance!

Survey

We want to hear from you! We really value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

Credits

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.

Episode 91 SXSW 2024 Panel Acceptance Announcement

Summary

We have a big announcement to make – Immersive Audio Podcast are going to SXSW 2024!

We are hosting the panel “State of Play of Immersive Audio: Past, Present & Future”.

It’s been almost six years since we started the Immersive Audio Podcast and as we are coming up to our 100th release anniversary we wanted to mark this milestone with a special edition at SXSW 2024. With the hindsight of releasing almost 100 episodes, we’ve met a lot of companies and experts covering a broad spectrum of topics fundamental to our industry. This panel will highlight the key indicative developments that have defined the immersive audio industry for the past decade, reflect on the current trends and look forward to the future.

Our expert guests will feature Audioscenic Limited covering binaural audio over speakers on consumer devices and HOLOPLOT discussing spatial audio for large-scale immersive events. We’ll moderate the panel as well as discuss our own work in the space of interactive live performance in immersive spaces and spatial and interactive sound design in immersive media production.

Audioscenic – https://www.audioscenic.com/

HOLOPLOT – https://holoplot.com/

If you’d like to learn more about our panelists go to your favorite podcast app or our website and check out Episodes 75/76 featuring Audioscenic (Binaural Audio Over Speakers) and Episodes 77/85 HOLOPLOT (3D Audio – Beamforming and Wave Field Synthesis).

Our audience will receive a comprehensive overview of what defines immersive audio as a whole in the modern multifaceted world of digital media. We’ll provide an overview of core technologies, formats and distribution platforms along with associated challenges and opportunities. Attentive audience members will get a range of unique perspectives from panel experts that can be helpful for education and business development.

This panel is aimed at Sound Engineers, Sound Designers, Musicians, Mixers, Gamers, Writers, Audio Tech Consumers, Academics, Immersive Content Makers and general Tech Enthusiasts…

If you’re planning to attend and would like to arrange to meet us, please get in touch via [email protected]

The panel will be recorded and released on our podcast channel as Episode 100th.

We’d like to thank all our listeners who voted for us and your continued support!

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Show Notes

Panel Details, State of Play of Immersive Audio: Past, Present & Future – https://schedule.sxsw.com/2024/events/PP132288

Episode 75 Audioscenic Binaural Audio Over Speakers (Part 1) – https://immersiveaudiopodcast.com/episode-75-audioscenic-binaural-audio-over-speakers-part-1/

Episode 76 Audioscenic Binaural Audio Over Speakers (Part 2) – https://immersiveaudiopodcast.com/episode-76-audioscenic-binaural-audio-over-speakers-part-2/

Episode 77 HOLOPLOT (3D Audio-Beamforming and Wave Field Synthesis) – https://immersiveaudiopodcast.com/episode-77-holoplot-3d-audio-beamforming-and-wave-field-synthesis/

Episode 85 Roman Sick (HOLOPLOT) – https://immersiveaudiopodcast.com/episode-85-roman-sick-holoplot/

Episode 76 Audioscenic Binaural Audio Over Speakers (Part 2)

Summary

In this episode of the Immersive Audio Podcast, Oliver Kadel travels to Southampton, UK, to visit the HQ of Audioscenic, whose mission is to revolutionise and pivot binaural audio over speakers to the masses. Their team developed technology that uses real-time head tracking and sound-field control to create virtual headphones that render personal 3D Audio to the listener’s position. Their first commercial success came in the form of a partnership with Razer and the subsequent release of Leviathan V2 Pro Soundbar, which was announced in early 2023 at CES. Since then,  their technology received a number of tech awards and mainly the support of the user community. We sat down with the core team members and the early adopters to find out where it all started and where it is heading.

Listen to Podcast

Marcos Simón (Co-Founder, CTO) Marcos Simón graduated in 2010 from the Technical University of Madrid with a B.Sc. in telecommunications. In 2011, he joined the Institute of Sound and Vibration Research, where he worked with loudspeaker arrays for sound field control and 3D audio rendering and also in the modelling of cochlear mechanics. He obtained his PhD title in 2014, and between 2014 and 2019, he was part of the S3A Research Programme “Future Spatial Audio for an Immersive Listening Experience at Home”. In 2019 he co-founded Audioscenic to commercialise innovative listener-adaptive audio technologies, where he currently works as Chief Technical Officer. Since the company’s creation, Marcos has been leading the vision of Audioscenic and established himself as a nexus between the commercial and technical world for the start-up, ensuring that the technology is continually evolving and that the customers understand exactly what the technology makes possible.

Professor Filippo Fazi (Co-Founder/Chief Scientist) Prof Fazi is the co-founder and Chief Scientist of Audioscenic Ltd, where he leads the scientific development of new audio technologies and contributes to the company’s strategic decisions.  He is also a Professor of Acoustics and Signal Processing at the Institute of Sound and Vibration Research (ISVR) of the University of Southampton, where he is the Head of the Acoustics Group and the Virtual Acoustics and Audio Engineering teams. He also served as Director of Research at the Institute and sits on the Intellectual Property panel of the Faculty of Engineering of Physical Sciences.  He is an internationally recognised expert in audio technologies, electroacoustics and digital signal processing, with a special focus on 3D audio, acoustical inverse problems, multi-channel systems, and acoustic arrays. He is the author of more than 160 scientific publications and co-inventor of Audioscenic’s patented or patent-pending technologies.  Prof Fazi graduated in Mechanical Engineering from the University of Brescia (Italy) in 2005 with a master’s thesis on room acoustics. He obtained his PhD in acoustics from the Institute of Sound and Vibration Research in 2010, with a thesis on sound field reproduction. Prof Fazi was awarded a research fellowship by the Royal Academy of Engineering in 2010 and the Tyndall Medal by the Institute of Acoustics in 2018. He is a fellow of the Audio Engineering Society and a member of the Institute of Acoustics.

David Monteith (CEO) David is the Chief Executive Office of Audioscenic Ltd, responsible for the strategic direction of the business. David holds a Master’s degree in Physics, in Opto-Electronics and an MBA. David began his career developing optical fibre components before joining EMI Central Research Laboratories, where he led the creation of spin-out Sensaura Ltd. The company’s 3D Audio technology shipped with the Microsoft Xbox and on over 500 million PCs. The Sensaura business was sold to Creative Labs. In 2001 David was part of the Sensaura team that received the Royal Academy of Engineering Mac Robert Award for innovation in engineering. In 2003 David founded Sonaptic Ltd.  In his role as CEO, David led the company to licence its audio technology to Mobile phone vendors and portable games platforms such as the Sony PSP. Sonaptic was sold to Wolfson Semiconductors in 2007. David then held the VP of Business Development position in Wolfson, bringing to market the first Wolfson ANC chip featuring the Sonaptic technology. From 2010- 16 David was CEO/founder of Incus Laboratories. Incus developed and licensed its novel digital ANC technology to companies such as Yamaha before being acquired by AMS AG. In 2019 David joined Audioscenic, working with Marcos and Filippo to raise the initial Seed investment. 

Daniel Wallace (R&D Lead) Daniel studied acoustical engineering at the University of Southampton ISVR, graduating in 2016, then started a PhD at the Centre for Doctoral Training in Next-Generation Computational Modelling. His PhD project was on multi-zone sound field control, specifically for producing private listening zones. Since joining Audioscenic as R&D Lead in 2021, he’s turned ideas into products. Daniel firmly believes that for their technology to be successfully deployed into products, the user experience must be flawless; this means testing lots of edge cases in code and in the lab to make sure that when users sit down in front of our soundbar, it just works and gives them an amazing impression. 

Joe Guarini (Creative Director) Joe is a sound designer who has specialised in 3D audio content creation for over ten years.  He won the jury prize for best binaural sound design in the 2014 Mixage Fou international sound competition, in addition to having his works featured in video games, film trailers, television commercials, and demonstrations at CES.  Joe has been working with the Audioscenic team since 2017 to provide listeners with sounds that highlight the immersive qualities of the audio hardware.  His contributions include creating computer game experiences where players can walk through, and interact with, sounds in 3D space.  Joe’s passion is helping people see the full capabilities of 3D audio technology, which is why he chose to join forces with Audioscenic.

Martin Rieger (VRTonung) Martin Rieger is a sound engineer with years of experience in immersive audio. His studio VRTonung specialises in 360° sound recordings and 3D audio postproduction, making him the auditory contact point for the complete realisation of XR projects from creative storytelling at the beginning until the technical implementation. He is also running the most dedicated blog on 3d audio vrtonung.de/blog, setting guidelines for making spatial audio more accessible and building a foundation for the next generation of immersive content. Martin is a certified delegate of the German Institute for vocational training, teaching teachers what immersive audio means in various media with or without visuals, head tracking or interactive elements. This will set the background for the new job profile “designer for immersive media”.

Show Notes

Audioscenic Official Website – https://www.audioscenic.com/

University of Southampton – https://www.southampton.ac.uk/

Razer Official Website – https://www.razer.com/

Razer Leviathan V2 Pro – https://www.razer.com/gb-en/gaming-speakers/razer-leviathan-v2-pro

Marcos Simón LinkedIn – https://www.linkedin.com/in/drmfsg/

Filippo Fazi LinkedIn – https://www.linkedin.com/in/filippo-fazi-4a822443/

David Monteith LinkedIn – https://www.linkedin.com/in/david-monteith-8a66221/

Daniel Wallace LinkedIn – https://www.linkedin.com/in/danielwallace42/

Joe Gaurini – https://www.linkedin.com/in/joseph-guarini-695b8053/

Martin Rieger – https://www.linkedin.com/in/martin-rieger/

VRTonung – https://www.vrtonung.de/en/blog/

Survey

We want to hear from you! We really value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

Credits

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.

Episode 75 Audioscenic Binaural Audio Over Speakers (Part 1)

Summary

In this episode of the Immersive Audio Podcast, Oliver Kadel travels to Southampton, UK, to visit the HQ of Audioscenic, whose mission is to revolutionise and pivot binaural audio over speakers to the masses. Their team developed technology that uses real-time head tracking and sound-field control to create virtual headphones that render personal 3D Audio to the listener’s position. Their first commercial success came in the form of a partnership with Razer and the subsequent release of Leviathan V2 Pro Soundbar, which was announced in early 2023 at CES. Since then,  their technology received a number of tech awards and mainly the support of the user community. We sat down with the core team members and the early adopters to find out where it all started and where it is heading.

Listen to Podcast

Marcos Simón (Co-Founder, CTO)

Marcos Simón graduated in 2010 from the Technical University of Madrid with a B.Sc. in telecommunications. In 2011, he joined the Institute of Sound and Vibration Research, where he worked with loudspeaker arrays for sound field control and 3D audio rendering and also in the modelling of cochlear mechanics. He obtained his PhD title in 2014, and between 2014 and 2019, he was part of the S3A Research Programme “Future Spatial Audio for an Immersive Listening Experience at Home”. In 2019 he co-founded Audioscenic to commercialise innovative listener-adaptive audio technologies, where he currently works as Chief Technical Officer. Since the company’s creation, Marcos has been leading the vision of Audioscenic and established himself as a nexus between the commercial and technical world for the start-up, ensuring that the technology is continually evolving and that the customers understand exactly what the technology makes possible.  

Professor Filippo Fazi (Co-Founder/Chief Scientist)

Prof Fazi is the co-founder and Chief Scientist of Audioscenic Ltd, where he leads the scientific development of new audio technologies and contributes to the company’s strategic decisions.  He is also a Professor of Acoustics and Signal Processing at the Institute of Sound and Vibration Research (ISVR) of the University of Southampton, where he is the Head of the Acoustics Group and the Virtual Acoustics and Audio Engineering teams. He also served as Director of Research at the Institute and sits on the Intellectual Property panel of the Faculty of Engineering of Physical Sciences.  He is an internationally recognised expert in audio technologies, electroacoustics and digital signal processing, with a special focus on 3D audio, acoustical inverse problems, multi-channel systems, and acoustic arrays. He is the author of more than 160 scientific publications and co-inventor of Audioscenic’s patented or patent-pending technologies.  Prof Fazi graduated in Mechanical Engineering from the University of Brescia (Italy) in 2005 with a master’s thesis on room acoustics. He obtained his PhD in acoustics from the Institute of Sound and Vibration Research in 2010, with a thesis on sound field reproduction. Prof Fazi was awarded a research fellowship by the Royal Academy of Engineering in 2010 and the Tyndall Medal by the Institute of Acoustics in 2018. He is a fellow of the Audio Engineering Society and a member of the Institute of Acoustics.

David Monteith (CEO)

David is the Chief Executive Office of Audioscenic Ltd, responsible for the strategic direction of the business. David holds a Master’s degree in Physics, in Opto-Electronics and an MBA. David began his career developing optical fibre components before joining EMI Central Research Laboratories, where he led the creation of spin-out Sensaura Ltd. The company’s 3D Audio technology shipped with the Microsoft Xbox and on over 500 million PCs. The Sensaura business was sold to Creative Labs. In 2001 David was part of the Sensaura team that received the Royal Academy of Engineering Mac Robert Award for innovation in engineering. In 2003 David founded Sonaptic Ltd.  In his role as CEO, David led the company to licence its audio technology to Mobile phone vendors and portable games platforms such as the Sony PSP. Sonaptic was sold to Wolfson Semiconductors in 2007. David then held the VP of Business Development position in Wolfson, bringing to market the first Wolfson ANC chip featuring the Sonaptic technology. From 2010- 16 David was CEO/founder of Incus Laboratories. Incus developed and licensed its novel digital ANC technology to companies such as Yamaha before being acquired by AMS AG. In 2019 David joined Audioscenic, working with Marcos and Filippo to raise the initial Seed investment.

Daniel Wallace (R&D Lead)

Daniel studied acoustical engineering at the University of Southampton ISVR, graduating in 2016, then started a PhD at the Centre for Doctoral Training in Next-Generation Computational Modelling. His PhD project was on multi-zone sound field control, specifically for producing private listening zones. Since joining Audioscenic as R&D Lead in 2021, he’s turned ideas into products. Daniel firmly believes that for their technology to be successfully deployed into products, the user experience must be flawless; this means testing lots of edge cases in code and in the lab to make sure that when users sit down in front of our soundbar, it just works and gives them an amazing impression.

Joe Guarini (Creative Director)

Joe is a sound designer who has specialised in 3D audio content creation for over ten years.  He won the jury prize for best binaural sound design in the 2014 Mixage Fou international sound competition, in addition to having his works featured in video games, film trailers, television commercials, and demonstrations at CES.  Joe has been working with the Audioscenic team since 2017 to provide listeners with sounds that highlight the immersive qualities of the audio hardware.  His contributions include creating computer game experiences where players can walk through, and interact with, sounds in 3D space.  Joe’s passion is helping people see the full capabilities of 3D audio technology, which is why he chose to join forces with Audioscenic.

Martin Rieger (VRTonung)

Martin Rieger is a sound engineer with years of experience in immersive audio. His studio VRTonung specialises in 360° sound recordings and 3D audio postproduction, making him the auditory contact point for the complete realisation of XR projects from creative storytelling at the beginning until the technical implementation. He is also running the most dedicated blog on 3d audio vrtonung.de/blog, setting guidelines for making spatial audio more accessible and building a foundation for the next generation of immersive content. Martin is a certified delegate of the German Institute for vocational training, teaching teachers what immersive audio means in various media with or without visuals, head tracking or interactive elements. This will set the background for the new job profile “designer for immersive media”.

Show Notes

Audioscenic Official Website – https://www.audioscenic.com/

University of Southampton – https://www.southampton.ac.uk/

Razer Official Website – https://www.razer.com/

Razer Leviathan V2 Pro – https://www.razer.com/gb-en/gaming-speakers/razer-leviathan-v2-pro

Marcos Simón LinkedIn – https://www.linkedin.com/in/drmfsg/

Filippo Fazi LinkedIn – https://www.linkedin.com/in/filippo-fazi-4a822443/

David Monteith LinkedIn – https://www.linkedin.com/in/david-monteith-8a66221/

Daniel Wallace LinkedIn – https://www.linkedin.com/in/danielwallace42/

Joe Gaurini – https://www.linkedin.com/in/joseph-guarini-695b8053/

Martin Rieger – https://www.linkedin.com/in/martin-rieger/

VRTonung – https://www.vrtonung.de/en/blog/

Survey

We want to hear from you! We really value our community and would appreciate it if you would take our very quick survey and help us make the Immersive Audio Podcast even better: surveymonkey.co.uk/r/3Y9B2MJ Thank you!

Credits

This episode was produced by Oliver Kadel and Emma Rees and included music by Rhythm Scott.